As Expo West approaches, I find myself thinking less about trends and more about intention.
The wellness and CPG space has never been more crowded. Beautiful packaging, bold claims, endless launches. And yet the brands that stay with people almost always share something deeper: clarity of purpose and a story grounded in authenticity and lived conviction.
Much of my work is helping brands clarify what they truly stand for and translate that into visibility and trust. Not louder messaging, but clearer meaning.
This year at Expo, I’m especially interested in meeting brands driven by a bigger vision, companies that believe how products are made, where ingredients come from, and how people are treated along the way actually matter, including those bringing thoughtful products and sourcing stories into the U.S. market.
If you’re attending and building something meaningful, I’d love to connect while we’re there.
#ExpoWest #CPG #WellnessIndustry #PurposeDrivenBrands #WomeninCPG
