Our Services

As an extension of your marketing team, we dive deeply to clearly understand your product and the competitive market as well as consumer needs and behaviors. We use these insights to weave a compelling story, articulate brand promise and uncover new market opportunities.

Having a strong brand voice and articulating your mission in an emotionally compelling and authentic way is the key to building a loyal tribe of followers. As brand strategy experts, we identify your most cogent message and explore the most effective methods to share that message to build trust, loyalty, and engagement.

We are partners in the success of you and your business. We get to know your business inside and out and work tirelessly to always find new and unique ways to make your brand thrive. Our approach is to integrate various aspects of the marketing mix – brand story, PR, relationships, reputation, strategic partnerships, smart alignment, bloggers, influencer, social media, experts, corporate culture – to ensure success. We want to color outside the lines and be at the forefront of new approaches to old challenges.

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Areas of Expertise

Consumer PR:

A critical piece of the marketing mix, through consumer PR, we educate customers on new products and services as well as establishing a level of trust in a brand.

Message Development:

It’s important to understand and articulate the tone and personality of your brand. Our team will work with you to develop key messages, story angles and hooks that will highlight your brand and ensure a compelling message.  That may include informal research, surveys and/or focus groups to get a clear understanding of brand sentiment.

Digital Content Creation and Brand Authority: 

We build customized content and social media strategies around the values and services of your business. Exceptional website copy and blogging are great tools to increase your brand’s presence online and create greater audience engagement.

Industry PR:

As industry advocates, we understand the importance of establishing your brand as an authority within your market segment. We make sure your brand influence starts with the trade media.

Thought Leadership and Executive Visibility:

Your company has smart, influential leaders. We help you identify those leaders and create a strategy to highlight their talents and develop platforms to increase visibility and influence.

Product and Services Launches:

An effective launch requires a secret sauce made up of smart strategy, key differentiators and great storytelling. Our team can craft those messages and spread the word.

Partnership Development:

There is power in partnership. Smart alignment with complementary brands and key influencers can intensify the power of your message. 

Media and Influencer Relations:

Our team of PR professionals has cultivated meaningful relationships with journalists, editors and reporters as well as key authorities and influencers. These relationships combined with a carefully crafted story can propel your brand to new reaches.

Events and Experiential: 

Sometimes telling a story isn’t enough. We explore ways to arouse interest in a brand or product through “showing” a story.  This can be a consumer experience or a face-to-face with key media.  The end goal is to make your brand/product engaging and memorable.  That’s what gets stories shared.

Public Relations Model:

Earned Media Susan Fecko Services

  • Exposure – create potential audience exposure to content and message
  • Engagement – interaction that occurs in response to content on an owned “engaging with you” channel; also earned social conversations “talking about you”
  • Influence – Ability to cause or contribute to a change in opinion or behavior
  • Impact – Effect of a campaign, program or effort on the target audience
  • Advocacy – Act of pleading or making the case for something, includes positive sentiment and one of the following:
  • A recommendation
  • A CTA to purchase
  • Suggested usage or suggested change to opinion