Sally Wadyka
Editorial Director
Sally cut her content creation teeth the old-fashioned way— through editorial roles at some of the most successful women’s magazines around, including Vogue, Glamour and Real Simple. A prolific writer—with expertise in nutrition, health, beauty and natural living—Sally’s work has appeared in The New York Times, Prevention, Martha Stewart Living, Yoga Journal and countless other print publications. She has co-written several New York Times best-selling books, teaming up with celebrities such as makeup artist Bobbi Brown and supermodel Christie Brinkley. In the digital realm, she helped create two of the most successful blogs on the msn.com Healthy Living channel (where her most popular post generated over a million page views) and contributes several times a month to the Food Network’s Healthy Eats blog.
As Editorial Director for Black Dog Studio, Sally brings her 20+ years of editorial experience to help brands tell their stories in a compelling way. She understands the ins and outs of effective storytelling and can use that knowledge to create effective content that will establish credibility and brand authority and engage customers in a way that drives digital traffic, creates buzz and translates into greater success.
Holly Irgins
Account Director
With a background in advertising, corporate marketing, and consulting, Holly Mitton Irgens has over 14 years of experience in marketing, helping companies refine their marketing strategy and communicate their message efficiently. Her specialty is working with small to mid-sized businesses and startups to help them establish their brand story and increase brand presence to their target audience.
Holly holds a Bachelor of Arts in Communications from Stonehill College and lives outside Boston.
Jeff Smaul
Creative Director
With over 20 years of creative agency experience, Jeff combines his expertise as a creative director with strategic and marketing insights to build truly unique partnerships with clients. His vision is to execute creative campaigns, emphasizing big ideas done impeccably well. Outside the office, Jeff enjoys time on his mountain bike and cooking up a masterpiece on the grill.
Stephanie Stabulis
Social Media & Measurement Specialist
California-based social media marketing nerd fluent in #hashtags, Millennial culture, and marketing. Self-proclaimed creative thinker and problem solver. Stephanie is a social media enthusiast with the strategic skills necessary to develop effective online programs and quantify results. She is a forward thinker, an industry leader, and an active contributor to modern-day “mindsharing”.