Areas of Expertise

Consumer PR:

A critical piece of the marketing mix, through consumer PR, we educate customers on new products and services as well as establishing a level of trust in a brand.

Message Development:

It’s important to understand and articulate the tone and personality of your brand. Our team will work with you to develop key messages, story angles and hooks that will highlight your brand and ensure a compelling message.  That may include informal research, surveys and/or focus groups to get a clear understanding of brand sentiment.

Digital Content Creation and Brand Authority: 

We build customized content and social media strategies around the values and services of your business. Exceptional website copy and blogging are great tools to increase your brand’s presence online and create greater audience engagement.

Industry PR:

As industry advocates, we understand the importance of establishing your brand as an authority within your market segment. We make sure your brand influence starts with the trade media.

Thought Leadership and Executive Visibility:

Your company has smart, influential leaders. We help you identify those leaders and create a strategy to highlight their talents and develop platforms to increase visibility and influence.

Product and Services Launches:

An effective launch requires a secret sauce made up of smart strategy, key differentiators and great storytelling. Our team can craft those messages and spread the word.

Partnership Development:

There is power in partnership. Smart alignment with complementary brands and key influencers can intensify the power of your message. 

Media and Influencer Relations:

Our team of PR professionals has cultivated meaningful relationships with journalists, editors and reporters as well as key authorities and influencers. These relationships combined with a carefully crafted story can propel your brand to new reaches.

Events and Experiential: 

Sometimes telling a story isn’t enough. We explore ways to arouse interest in a brand or product through “showing” a story.  This can be a consumer experience or a face-to-face with key media.  The end goal is to make your brand/product engaging and memorable.  That’s what gets stories shared.